Showing posts with label OPEI. Show all posts
Showing posts with label OPEI. Show all posts

Thursday, January 8, 2015

Equipment & Engine Training Council Partners with OPEI on the "Look Before You Pump" Ethanol Education Campaign

ALEXANDRIA, Va., -- Jan. 6 -- The Equipment & Engine Training Council (EETC) has joined forces with the Outdoor Power Equipment Institute (OPEI) in the 'Look Before You Pump' campaign, an ethanol education and consumer protection program. The campaign reminds consumers to always use fuels containing no greater than ten percent ethanol (E10) when powering their outdoor power equipment or other non-road product, such as boats, snowmobiles and motorcycles, not designed for higher ethanol fuel blends.

The EETC is a non-profit association addressing the shortage of qualified technicians in the outdoor power equipment industry. Under the partnership with OPEI,  EETC will distribute 'Look Before You Pump' messaging and materials to its membership and other stakeholders.

Created by the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers, the 'Look Before You Pump' campaign is most known by its emblematic prominent, red warning hand symbol indicating 'OK' for 10 percent ethanol and 'No' for mid-level ethanol blends (such as E15, E30, E85).  The campaign was launched in October 2013, in response to higher ethanol blended fuels being made available in the marketplace for 'flex-fuel' automobiles, and to warn consumers not to inadvertently mis-fuel their small engine products not designed to handle these higher ethanol fuel blends.

"Our ethanol education campaign has made great strides in educating consumers about proper fueling behavior," said Kris Kiser, president and CEO of OPEI. "People need to use the right fuel in the right product. But the fuels marketplace is changing and mis-fueling is more possible than ever. The Look Before You Pump campaign is designed to mitigate that risk."

According to Erik Sides, Executive Director of EETC, "It just makes sense to partner with OPEI in educating the consumer on proper fueling of outdoor power equipment. EETC member dealers, distributors and technicians will be the ones diagnosing and repairing the equipment that was mis-fueled."

Last year, the National Marine Manufacturers Association and the International Snowmobile Manufacturers Association also joined forces with OPEI in spreading the campaign messaging. In addition, major retail outlets including Lowe's, Walmart and True Value, as well as independent dealers, began using the 'Look Before You Pump' message in their stores and in customer circulars and catalogs.

OPEI, EETC, ISMA and NMMA urge consumers to read their equipment operating manual before fueling engines to ensure they use the right gasoline. For more information, visit www.LookBeforeYouPump.com and search for #LookB4UPump on Twitter and Facebook.

A summer 2013 OPEI/Harris Interactive study shows the vast majority of Americans (71 percent) are "not at all sure" if it is illegal or legal to put high level ethanol gas (i.e., anything greater than 10 percent ethanol) into engines such as those in boats, mowers, chain saws, snowmobiles, generators and other engine products.

About OPEI  The Outdoor Power Equipment Institute (OPEI) is an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers of consumer and commercial outdoor power equipment.  The OPEI Education Foundation is the creative force behind TurfMutt.com. OPEI is a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Standards Organization (ISO) and the International Electrotechnical Commission (IEC) in the development of safety and performance standards. OPEI is the managing partner of GIE+EXPO, the industry's annual industry tradeshow. For more information, visit www.OPEI.org.

About: Equipment & Engine Training Council Inc.  Founded in 1997, the Equipment & Engine Training Council Inc. is a non-profit association whose goal is to address the shortage of qualified service technicians in the outdoor power equipment industry. Made up of more than 3500 industry professionals including manufacturers, distributors, dealers, associations, technicians and educators the EETC is striving to create professional outdoor power equipment technicians for today's sophisticated outdoor power equipment products. In order to meet these needs the association has developed the EETC Technician Certification program to measure the skill level of repair technicians working in the industry today. They have also developed the EETC School Accreditation program to establish industry standards and provide a network of industry support for high schools and colleges that have or looking to start an outdoor power equipment program training future technicians. To learn more about the EETC, visit www.eetc.org.

Thursday, October 30, 2014

Stihl Uses Marketing Analytics to Compete With Big Box Stores

October 29 -- If you're in the market for a chain saw or a leaf blower, you might consider a product from Stihl.

But you won't find the company's products at Home Depot or Lowe's. Stihl operates an independent dealer-only retail distribution program that its leaders say is instrumental in helping the company dominate the gasoline powered outdoor tool category.

But that tactic means Stihl is one step removed from the marketplace. "It's hard for us to get close to the customer," says Ken Waldron, director of marketing. That made it difficult for Waldron, who came from the automotive industry, to prove the returns on his marketing investments.

"When you're working for Chevrolet, you can see very quickly every Monday how many Cavaliers were sold, to whom and in what geography," Waldron says. "It wasn't until I came here that I realized that was a luxury."

Stihl must collect data from many sources, some more complete than others. There is no big market researcher for gas-powered outdoor tools and independent dealers all track sales differently. Stihl belongs to the Outdoor Power Equipment Institute, whose members report on U.S. shipments to wholesalers and retailers. Other third-party research companies track retail sales. And Stihl itself collects product registration and warranty card data. "It takes a bit of doing to understand your performance," Waldron says.

Last year, Stihl deployed Eye on Marketing ROI software from Black Ink to begin analyzing the more than 10 million customer records it has generated since 2000. The goal is to find historical sales trends and help its thousands of independent dealers as they compete with industry Goliaths for customer attention.

In a new program, Stihl has coaxed 5,000 of its retailers to participate in regional marketing campaigns, in part to show potential customers there's an alternative to the big box stores. "We're marshaling this army of retailers who see Home Depot and Lowe's as the enemy," Waldron says. "All of them want to better understand their return on marketing effort." Stihl's analytics will give them "more reason to believe in what we're doing in the face of enormous category killers," he says.

In-depth customer data analysis can raise marketing's profile inside a company, says Laura Ramos, an analyst at Forrester Research. "Better use of data and reporting helps marketers make the transition from the role of brand center to the source of insight."

Stihl identified two customer types: "Eddy Expert," the baby boomer who is familiar with the brand but may soon be aging out of its products, and "William Wannabe," the Generation X or millennial homeowner who represents the next wave of potential Stihl customers.

Stihl has historically focused on boomers. But analysis revealed that if the company had redirected some recent marketing programs to target 30-to-40-year-olds, it could have captured over $200 million in additional sales at retail by increasing the number of customers it has in that age group by just a couple percent, Waldron says.

Such analytics will drive changes in marketing strategies at distributor stores and loyalty programs in 2015. The "ability to profile who is buying, when they are buying and where they are buying, in a far more granular fashion, will allow us to better target our media and messaging investments," Waldron says. "The notion of effective micro-marketing against specific audience segments is no longer fantasy, it is reality."

Stephanie Overby         www.cio.com

Tuesday, January 7, 2014

OPEI Branches Out to Corded Electric and Battery Product Segments

January 6 -- The Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers, announced it is ramping up its regulatory, standards and market reporting and statistics efforts to meet the needs of the corded electric and battery product segments.

In recent months, OPEI has welcomed several new battery/electric companies to its membership, including iRobot, Positec, Stanley Black and Decker and Sunrise Global Marketing, and John Cunningham, president of the Consumer Products Group at Stanley Black and Decker, Inc. recently joined the 2013-2014 OPEI Board of Directors.

To help the industry have a voice in regulatory and standards development, OPEI also formed an Electric Products Committee, currently led by representatives from Stanley Black and Decker and Techtronic Industries, N.A.

The OPEI Electric Products Committee is tasked with coordinating with the International Electrotechnical Commission (IEC) on standards for battery/electric products for international markets, as well as regional adoptions for the North American market. The committee members are given an opportunity to participate, review and give input in the development of product standards.

The first order of business has been the development of the first ever OPEI/ANSI standard for an electric robotic mower. Fourteen member company representatives are currently reviewing IEC standards for electric robotic mowers and identifying modifications for the North American market. Projects are underway to develop standards for battery/electric chain saws, lawn hedge trimmers and lawn trimmers.

As sales and demand for battery/electric driven outdoor power equipment increases, OPEI is expanding its market statistics collection to capture and track the growth of this product segment.

Friday, July 19, 2013

OPEI Announces 2013-2014 Officers and Board of Directors

The Outdoor Power Equipment Institute (OPEI) recently announced its 2013-2014 Officers and Board of Directors during the OPEI Annual Meeting in Williamsburg, VA, June 18-20, 2013.

Officers for the 2013-2014 year include:

OPEI chairman - Todd Teske, chairman, president & CEO, Briggs & Stratton
OPEI vice chair - Paul Mullet, president, Excel Industries
OPEI secretary/treasurer - Lee Sowell, president of outdoor products, Techtronic Industries, N.A., Inc.

“OPEI is entering this new fiscal year stronger than ever, both organizationally and financially,” said Kris Kiser, president and CEO of OPEI. “The OPEI Board reflects the impressive scope and breadth of our membership. Our membership is at a record high, representing small engine manufacturers with a range of power sources, utility vehicle manufacturers, and a myriad of small engine equipment manufacturers and suppliers serving a broad range of industries and uses.”

"OPEI’s long history and strong membership put us in a unique position to make sure we are bringing good quality high value products to the marketplace,” said OPEI chair, Todd Teske. “Our collective strength to influence legislation in order to protect our employees and consumers and to communicate accurate information about our industry will continue to be our focus into the future. For the over hundred million consumers who use our products, we want them to know we are working hard for them.”

Continuing their service on the OPEI Board are:

Immediate past chairman - Daniel Ariens, president & CEO, Ariens Company
Marc Dufour, president, Club Car
Peter Hampton, president, Active Exhaust Corporation
Jean Hlay, president and chief operating officer, MTD Products Inc.
Steven Bly, executive vice president, Echo Inc.
Ed Cohen, vice president of Government & Industry Relations, Honda North America
Michael Hoffman, chairman, chief executive officer, The Toro Company
Tim Merrett, vice president, AT&T Global Platform Turf & Utility, Deere & Company
Fred Whyte, president, Stihl Incorporated

New to the board this year are:
Tom Cromwell, president, Kohler Engines, Kohler Company

John Cunningham, president, Consumer Products Group, Stanley Black & Decker, Inc.

Wednesday, January 30, 2013

Maine Eyeing to Ban E15 Fuel - Kris Kiser Comments


MAINE SHOULD LIMIT ETHANOL IN GASOLINE
By Kris Kiser, President OPEI, Special to the Bangor Daily News

January 28 -- I read with interest the story about Maine eyeing to ban fuel with more than 10 percent ethanol in the Jan. 11 article http://bangordailynews.com/2013/01/10/news/state/maine-dep-working-on-plan-to-ban-gas-blends-with-more-than-10-percent-ethanol/           

Hats off to the Maine Department of Environmental Protection and hopefully Maine lawmakers in their quest to ensure consumer safety.

As the head of the Outdoor Power Equipment Institute, an organization that has been battling the introduction of higher ethanol blend fuels for several years, Maine’s effort to protect consumers from the risky and harmful effects of ethanol 15’s use should be lauded.

Ethanol 15 (E15) was prematurely introduced into the marketplace. In a rush to introduce a renewable fuel, E15 now appears at gas pumps across the country, causing confusion, anxiety, anger — and engine failure.

Too many citizens do not understand that E15 is only approved for use in 2001 and newer automobiles or flex-fuel vehicles, according to the Environmental Protection Agency. This means any other product with an engine is incompatible with E15, by law.

The risks of misfueling with higher ethanol fuel blends are not trivial, especially for Maine. Engine failure from using E15 is no small matter. For one, the forest and paper industry are greatly impacted when the engines of their chainsaws, chippers and grinders fail. Boats, snowmobiles and utility vehicles have stranded their users when their engine quits. Expensive landscape, snow removal and other power equipment have been ruined. These scenarios are not only inconvenient, but dangerous.

Even automobile makers are not convinced it is good for vehicle engines. We fully concur with AAA’s (Triple A) call that the sale and use of E15 “be suspended until additional gas pump labeling and consumer education efforts are implemented to mitigate problems for motorists and their vehicles.”

We agree consumers should always have a choice. Our country should move toward energy independence, and other fuel sources should be investigated. But to introduce a fuel that is potentially dangerous and harmful to so many engine products is reckless.

The totality of EPA’s education effort on E15 for the 150 million Americans using hundreds of millions of products is a 3-by-3-inch label at the gas pump. We find this wholly inadequate and dangerous.

OPEI is asking members of Congress to halt the sale of E15 and not ask consumers to bear the brunt of this hasty decision. Then, revisit our renewable fuel policy and make sure we introduce a biofuel that is safe and sustainable. If we truly believe in energy independence, it shouldn’t come at the price of putting our citizens at risk.

Maine’s action to preempt the known problems of E15 should be a model for other states who wish to protect their citizens from the dangers of this new fuel blend.

Monday, October 22, 2012

Some Vocal E15 Critics Pinning Hopes on Isobutanol



October 3 -- The boating industry has fought on Capitol Hill and in the courtroom against bids to add more ethanol to gasoline.

Worried that boat owners will fill their tanks with more ethanol than engines can handle, the industry maintains U.S. EPA blundered when it allowed the sale of E15, or gasoline blended with 15 percent ethanol. Tests show, boat makers say, that E15 can cause corrosion in small engines and increased emissions.

“We would love to see ethanol go away, at least from the perspective of E15,” said John McKnight, director of environmental and safety compliance at the National Marine Manufacturers Association.

But boat manufacturers and makers of other small engines say they are not against biofuels. They are just waiting, they say, for the right one to hit the market: isobutanol.

“Rather than just fight E15, we thought, ‘Let’s take a look at what else might be viable,’” said Jeff Wasil, an engineer at Bombardier Recreational Products Inc., a manufacturer of boat engines. “We’re excited about what we’re discovering here.

Isobutanol is one of four compounds of butanol, an alcohol with a four-carbon structure and, traditionally, a primary ingredient in Scotch whisky. When the oxygen molecule is removed, isobutanol becomes a building block for petrochemicals that can be turned into gasoline, jet fuel, rubber products and a wide variety of materials.

When made from cellulosic feedstocks like grasses and farm wastes, isobutanol is considered an advanced biofuel that can help refiners meet their targets under the federal renewable fuel standard.

While there is much more testing needed, the boat industry’s initial results from testing done last summer are promising.

Run for 50 hours in the Chesapeake Bay area on a fuel blend of 16.1 percent isobutanol and gasoline, two popular boat engines showed no signs of corrosion, increased emissions or engine knocking. The study’s findings, co-authored in part by McKnight and Wasil, will be presented next month at the Small Engine Technology Conference in Madison, Wis.

Those results prompted the Department of Energy to fund a follow-up study that looked this past summer at several more popular designs of boat engines, both on the water and in the lab. The study was carried out by the boat industry with oversight from Argonne National Laboratory near Chicago.

Results won’t be published until at least next year but are expected to show similar conclusions, Wasil and McKnight said.

In both sets of tests, the difference between midrange ethanol blends and isobutanol was like night and day, they say.

Because isobutanol contains less oxygen than ethanol, higher volumes can be used without concern — 10 percent ethanol is roughly equivalent to 16.1 percent isobutanol. The isobutanol blends also pack more energy than ethanol, though both are lower than straight gasoline.

With its four-carbon structure, isobutanol also stays mixed with gasoline in the presence of water, the testing found. Ethanol, a two-carbon atom, is hygroscopic — it attracts and holds water molecules, causing it to separate from gasoline when water is added.

That, the marine industry says, is a critical difference for boat owners.

“It’s a big thing. People leave their boats over the winter. You tend to get phase separation in the tank with ethanol,” McKnight said.

To be sure, gasoline blended with 10 percent ethanol works fine in boat engines; the problems start occurring when the blend is raised to 15 percent.

EPA has only approved E15 for use in cars from model years 2001 or newer — and not in boats. But the marine manufacturing industry is worried that EPA’s label warning owners not to use the fuel in unapproved vehicles won’t be enough to stop misfueling.

Other small-engine manufacturers have the same concerns.

“We’re really in a tough spot,” said Kris Kiser, president and CEO of the Outdoor Power Equipment Institute, which represents makers of mid-sized equipment. “You’ve always been able to put into the can whatever you put in the car. For the first time ever, that’s changed. We’re now running a fuel that’s legal for the marketplace that would literally destroy your boat and your equipment.”

Setback

Kiser also says he is excited about isobutanol. Briggs & Stratton, the world’s largest small-engine maker, last year tested isobutanol on a handful of its engines that are used in mowers, snow throwers, generators and other midrange-sized equipment.

Its results showed “great promise,” said Kiser. OPEI would “love to see an isobutanol or isobutanol-like substitute” in the market, he added.

Refiners would also prefer it over ethanol because of its higher energy content and lower oxygen levels, said Paul Beckwith, CEO of Butamax Advanced Biofuels LLC, a joint DuPont-BP venture working to commercialize isobutanol technology. Isobutanol blends are also not as volatile as ethanol blends, meaning lower-cost ingredients can be used in the blending of isobutanol with gasoline.

Since isobutanol is a drop-in fuel, it is also compatible in existing infrastructure.

“The area of pipeline compatibility is a big challenge for ethanol,” said Thomas Wallner, a mechanical engineer at Argonne’s Center for Transportation Research. “Living in the Midwest, you see a lot of rail cars because ethanol is primarily being moved around by rail cars. That is certainly a downside for ethanol.”

Separately, Argonne researchers have been testing isobutanol for use in cars. So far, isobutanol has performed similarly to ethanol in combustion engines, Wallner said. Its higher energy content, though, means that cars fueled with a blend of isobutanol-gasoline will go farther than cars fueled with a comparable ethanol blend.

But while the fuel’s potential has excited ethanol critics and some major biofuels players, there is still testing to do, and the fuel has yet to make a dent in a market that is currently saturated by corn ethanol

The only U.S. commercial isobutanol plant — constructed recently in Luverne, Minn., by Gevo Inc. out of a retrofitted ethanol plant — announced last week that it would switch from isobutanol production back to ethanol for economic reasons.

“We haven’t been able to achieve the consistency of operation that I’d like to see,” Gevo CEO Pat Gruber said in a conference call last week.

Gruber said that the plant will switch back to isobutanol production sometime next year, but he didn’t provide specifics for investors. In the day following the announcement, Gevo’s shares plummeted 35 percent.

Still, Gevo and competitor Butamax have high hopes for isobutanol.

“You should in no way hear or see that we are signaling lack of confidence in isobutanol production,” Gruber told investors on the call. “It’s all about doing the right thing and ensuring cash.”

Both companies have adopted a business model that involves retrofitting existing ethanol plants to be able to produce isobutanol (see sidebar).

Patent dispute

Butamax was formed in 2003 after DuPont’s success in commercializing propanediol, an organic compound used in the production of polymers, through biotechnology. Interested in pursuing other petroleum substitutes, DuPont approached BP, and the two agreed to work together, concluding a year later that isobutanol was an attractive fuel.

From one ‘game’ to another

Only slight modifications are needed to turn an ethanol plant into an isobutanol plant.

That gives isobutanol a big leg up in the advanced biofuels game, the two leading manufacturers of the fuel say.

The two, Gevo and Butamax Advanced Biofuels LLC, say the similarities allow shifts from traditional ethanol plants to isobutanol manufacturing with minimal costs.

“In the U.S., there’s so many ethanol plants that need help, and we can take them out of the ethanol game and put them in a different game,” Gevo CEO Pat Gruber said.

Converting an ethanol plant to isobutanol takes about a year and involves adding yeast that has been genetically modified to make isobutanol. Researchers have figured out a way to turn off the yeast’s ability to make ethanol and turn on its ability to make isobutanol.

New separation technology is also added in the retrofit to remove the isobutanol from water during production.

The fermentation process itself is very similar to that of ethanol and involves a lot of the same steps and most of the same equipment. The total conversion to isobutanol production cost Gevo $40 million at its plant in Luverne, Minn.

“It’s a huge advantage for the technology,” Butamax CEO Paul Beckwith said. “We can actually use virtually all of the existing equipment at the plant. We believe that biobutanol is, at least based on our technology, one of the very few advanced biofuel concepts that can be applied to existing facilities.”

Another advantage of the technology, Beckwith added, is that it can be applied equally to several feedstocks, including corn, sugar cane and cellulosic materials. While isobutanol plants will likely begin with corn as a feedstock, they will be able to transition to renewable materials when they become available

“The choice of butanol was driven by the view that this is the highest-value product and represented the best balance between product value and manufacturing cost,” said Beckwith of Butamax in a recent interview. “We still hold the view that basically the value of butanol in the market represents the best opportunity in terms of value creation.”

The companies began a research effort in 2004, received their first patent for the technology in 2005 and then formed Butamax in 2009 to commercialize the technology under a 50-50 joint venture.

Currently, 11 ethanol plants totaling 900 million gallons of yearly production have shown interest in allowing Butamax to convert their facilities to isobutanol production. Butamax is “on the verge” of breaking ground in its first commercial facility, Beckwith said.

Gevo, which was formed in 2005 and started to focus on isobutanol in 2007, completed its first retrofit in Luverne earlier this year and began producing isobutanol approximately 17 weeks ago. When fully operational, the plant is designed to produce 18 million gallons of isobutanol a year.

Gevo has also acquired through a joint venture a 55-million-gallon ethanol plant in Redfield, S.D., that it had planned to convert in 2013, but the delays at the Luverne plant have pushed back that schedule to 2014, according to analysts at Raymond James.

Analysts Pavel Mochanov and Stacey Hudson said the plant closure should be seen as the latest example of “the industry’s frustrating but inevitable growing pains.”

“This news is obviously unwelcome, but it’s not particularly surprising,” they wrote in a research report last week. “Scale-up of industrial biotech — including, but certainly not limited to, Gevo’s fermentation platform — almost always entails a longer than expected process of optimization before production rates reach target levels.”

While both Gevo and Butamax work separately to scale up isobutanol production, they also remain locked in a patent war over the technology.

Butamax filed an initial suit against Gevo in January 2011, and since then, each company has filed multiple lawsuits alleging infringement of patents. In the latest action, both companies sued each other on Aug. 14.

“We are very sure that they are infringing our technology, and we are very sure that we are not infringing theirs,” Gruber said that day on a call with investors. “Now, of course, they have their same opinion vice versa. That’s the reality of life.

“It’s undisputed that we were developing the technology before anyone else,” Beckwith said.

‘Stable policy is good’

The broader take-away from the patent dispute, isobutanol supporters say, is that the alternative fuel is one worth fighting over. Yet there is a divide between small-engine manufacturers and the isobutanol companies on just which direction the government should go to spur development of the technology.

The marine and small-engine industries believe there need to be long-term changes to the renewable fuel standard, the federal policy that mandates certain levels of production each year for traditional and advanced biofuels. The standard, says Kiser of OPEI, has spurred EPA to approve a fuel that is illegal to use in their engines.

“Legislatively, we’d like to see Congress take a timeout” and re-examine the standard, the marine association’s McKnight said

The boat industry has pushed its message on Capitol Hill, and Wasil said that it has generated some excitement about isobutanol from the House Science, Space and Technology Committee, which voted earlier this year along party lines to delay the introduction of E15 into the marketplace (Greenwire, Feb. 7).

Gevo and Butamax, on the other hand, say a stable policy is necessary to attract investment in the new technologies.

“Stable policy is good. Shifting policy is bad. It scares investors. It’s kind of as simple as that,” Gruber said at a recent press conference in Washington, D.C. “We need to be able to have a predictable industry.”

Both the engine groups and the companies acknowledge that there is still a long way to go for isobutanol in terms of both testing and commercialization.

“Right now, there’s not enough available to contribute in a significant meaningful way. It’s still early in the process,” Wasil said. “It’s exciting for us to be involved because we’re on the forefront of this new innovation. In my opinion, it’s going to build up to be a lot more important for us moving forward.”

Monday, July 9, 2012

OPEI Announces 2012-2013 Officers and Directors


Alexandria, VA – June 28, 2012 – The Outdoor Power Equipment Institute (OPEI) today announced its 2012-2013 Officers and Board of Directors during its 60th Annual Meeting in Colorado Springs, CO June 20-22, 2012.

Officers for the 2012-2013 year include:

OPEI Chairman Daniel Ariens, President, Ariens Company;
OPEI Vice Chairman Todd Teske, Chairman, President & CEO, Briggs & Stratton Corp.; and
Secretary/Treasurer Paul Mullet, President, Excel Industries.

“Our new officers will lead the organization in an important year for our industry,” said Kris Kiser, President and CEO of OPEI. “A variety of legislative, regulatory and market issues will be addressed by the new OPEI Board of Directors, who bring strategic thinking and expertise to the direction we will take.”

Added OPEI Chair Dan Ariens, “The vantage point that OPEI represents is more relevant than at any other time in the organization’s 60-year history. Our members are in a unique position to provide firsthand knowledge of how legislative actions might affect the employees in this industry and the consumers who rely on power equipment products every day.”

Continuing their service on the OPEI Board are:

Immediate Past Chairman, Jean Hlay, President and Chief Operating Officer, MTD Products Inc.;
Steven Bly, Executive Vice President, Echo Inc;
Ed Cohen, Vice President, Government & Industry Relations, Honda North America;
Michael Hoffman, Chairman, Chief Executive Officer, The Toro Company;
Michael Jones, President of the Americas, Husqvarna; and
Fred Whyte, President, Stihl Incorporated.

New to the board this year are:

Marc Dufour, President, Club Car;
Peter Hampton, President, Active Exhaust Corporation; and
Lee Sowell, President – Outdoor Products, Techtronic Industries, N.A., Inc.

About the Outdoor Power Equipment Institute
The Outdoor Power Equipment Institute (OPEI) is an international trade association representing more than 84 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers worldwide. OPEI is a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Standards Organization (ISO) in the development of safety and performance standards. For more information, visit www.OPEI.org.