Dixie Chopper Expanding Workforce

COATESVILLE, Ind. – November 17 -- Since its acquisition by Jacobsen earlier this year, Dixie Chopper has been making significant investments in its products and people. In addition to several new products being added to the company’s portfolio, Dixie Chopper is also hiring on all sides of the business.

Last month, Dixie Chopper launched its 2015 product line-up at the GIE+EXPO in Louisville, Ky.

Currently, Dixie Chopper offers eight different mowers with various residential, light commercial, commercial and industrial models serving over 300 dealers across the United States.

Dixie Chopper now has a full portfolio of mowing products to fulfill the needs of both residential consumers or commercial cutters,” said Wes Evans, director of customer care and son of Art Evans, who founded Dixie Chopper nearly 35 years ago. “These new products are allowing us to move into new markets and we expect the business to grow rapidly over the next several years. In the 25-plus years I’ve been with this business, I’ve never seen so much excitement from our employees, dealers or customers.”

To prepare for the rapid growth, Dixie Chopper is currently adding staff across the company’s departments, especially in the customer-facing areas of sales, marketing and customer care.

“We will continue to invest in our two most valuable assets: our products and our people,” said Chris Vernon, new vice president and general manager of Dixie Chopper. “This is a very exciting time at Dixie Chopper and with the full support of Jacobsen and Textron behind us, 2015 is shaping up to be an excellent year for Dixie Chopper.”

www.lawnandlandscape.com 

Dixie Chopper Expands Staff

COATESVILLE, Ind. – June 20 -- On the heels of Dixie Chopper’s recent acquisition by Jacobsen, the mower manufacturer has appointed a new general manager and added four more employees to its growing sales and marketing divisions. The new key roles are part of Dixie Chopper’s ongoing commitment to developing relationships with dealers, partners and customers.  

Chris Vernon, previously vice president of strategy and product management for Jacobsen, has accepted the position of vice president and general manager of Dixie Chopper, effective immediately. Since 2001, Chris’ extensive experience includes sales, marketing, and product management for Greenlee’s telecommunication product lines, general management for Rothenberger, a pipe tool manufacturer and Greenlee joint venture partner; and, most recently, his role at Jacobsen.

David Hunt was hired as a product sales demonstrator and will support customers in North and South Carolina. David will be based out of Charlotte, N.C. and comes to Dixie Chopper with 20 years of experience in sales.

Jason Sentell recently started as a territory sales manager and is responsible for supporting dealers and customers in western North and South Carolina. Jason joins Dixie Chopper with seven years of experience in sales and marketing.

Dena Jenkins was hired as the marketing and events coordinator at Dixie Chopper headquarters and will be specializing in trade shows, event planning and marketing strategy. Dena brings over 18 years of experience in marketing communications to Dixie Chopper.

Sierra Kennedy recently started as the public relations and communications specialist at Dixie Chopper’s headquarters. Sierra will be managing media relations, social media and other marketing initiatives.

“I am very excited about my new role at Dixie Chopper and the direction we are headed,” said Chris Vernon, vice president and general manager of Dixie Chopper. “With Jacobsen and Textron behind us, we are making significant investments in our parts fulfillment, our products and our people. The four new strategic hires in our sales and marketing departments will help us continue the positive momentum we’re experiencing in the marketplace. Expect to hear a lot more from Dixie Chopper in the near future.”

www.lawnandlandscape.com              Lawn and Landscape Magazine