Showing posts with label Generac Power Systems Inc.. Show all posts
Showing posts with label Generac Power Systems Inc.. Show all posts

Tuesday, December 30, 2014

Generac is Biztimes' Best in Business Corporation of the Year for 2014

December 22 -- Waukesha-based Generac Power Systems Inc. hired more than 200 people, revamped some of its manufacturing facilities, made two major acquisitions, and introduced several new products over the course of the past year.

In recognition of those accomplishments, Generac is the BizTimes Best in Business Corporation of the Year for 2014.

“We’ve more than doubled the size of the company in three years’ time,” said president and chief executive officer Aaron Jagdfeld.  “We continue to grow as a company, and this year we spent time playing catch up, building up infrastructure and staffing appropriately.”

Generac, which held a few job fairs this year, hired 50 to 100 professional and technical positions in southeastern Wisconsin and 100 to 150 production-related positions at its Whitewater and Oshkosh facilities. In total, the company employs approximately 3,400.

Despite no recent major power outages or catalysts, Jagdfeld said Generac’s residential business has grown due to new products like the 22-kilowatt Guardian Series generator, which is the market’s largest air-cooled home standby generator, and the lightweight PowerPact automatic home standby generator.

Generac has also focused on building up business through the acquisition of Bismarck, N.D.-based MAC Inc., a mobile heater manufacturer, as well as the acquisition of some assets of Kearney, Neb.-based Pramac America LLC, a manufacturer and distributor of portable generators and water pumps. The former offers Generac new opportunities in the oil and gas markets, and the latter expands the company’s reach in retail markets, according to Jagdfeld.

Meanwhile, Generac has improved and modernized its manufacturing facilities through the implementation of multi-million dollar digital manufacturing lines.

Upgrades to the company’s facilities in Whitewater and Eagle are in different stages of completion, and the Jefferson facility is expected to begin going digital in 2015.

“The new manufacturing plants are about a higher level of sophistication and improving working conditions, quality and automation,” Jagdfeld said. “All of those things are more indicative of where manufacturing is heading in the longer term.”

As for 2015, Jagdfeld said he has an aggressive plan to keep Generac growing through a combination of organic and acquired growth.

“Going more global is definitely in our sights. Ninety percent of our sales are in North America right now, but our next legs of growth will come from international expansion, additional acquisitions, and trying to find new products and spaces where we want to be involved,” he said. “We will continue to grow like a weed, and we’re looking forward to 2015.  There are a lot of good things ahead for us.”

Hilary Dickinson       www.biztimes.com

Monday, October 1, 2012

Advertising Group Recommends Generac Discontinue Certain Ads

September 27 -- The National Advertising Division has recommended that Generac Power Systems Inc. alter or discontinue certain advertising for the company’s standby home generators, including what the NAD called the “broad, unsupported” claims that Generac is the “most environmentally friendly generator on the market.”


NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Kohler Co., a competing generator manufacturer based in Kohler, brought forth the claims against Generac, with headquarters in Waukesha County.

NAD requested substantiation for claims related to the power, engine life, sound output, environmental benefits and safety performance of Generac generators.

“Generac disagrees with a number of NAD’s conclusions, and believes that we provide more than enough information for the consumer to make an educated decision to purchase a Generac home backup generator,” the company said in a statement to The Business Journal.

Generac noted that the NAD recommendations for discontinuing certain environmental or power quality claims largely involved “outdated or defunct marketing campaigns.”

“We at Generac are disappointed that (NAD) implied deception on the part of Generac, especially since the NAD upheld the two most important claims leveled against us: low sound levels and generator fire ratings,” Generac said in the statement. “Upon review of Generac’s detailed test data, the NAD agreed that Generac provided a reasonable basis for its advertising claims, although they preferred that Generac provide clarification.”

 www.bizjournals.com