Servantage Dixie Sales and Outdoor Division of Henry W. O'Neill and Associates Join Forces

Victor, NY business will operate as Servantage O’Neill Outdoor

GREENSBORO, N.C. (April 9, 2013) — Servantage® Dixie Sales announces today that, as of April 15, it will acquire the Outdoor Division of Henry W. O’Neill and Associates. The O’Neill facility in Victor, NY will operate as Servantage O’Neill Outdoor.

Servantage Dixie Sales is a distributor of a full range of products, parts and accessories from the top name brands in lawn and garden, power equipment and outdoor sporting goods. O’Neill Associates distributes lawn and garden equipment, parts and accessories as well as industrial and commercial products to 14 northeastern states.

“The combination of Servantage Dixie Sales and O’Neill will allow us not only to capitalize on the rich legacy that O’Neill provides,” said Harold Reiter, CEO of Servantage Dixie Sales, “but also enables us to better develop the offerings provided by Servantage Dixie Sales, particularly in the North Eastern USA region. O’Neill brings with it a number of new opportunities for industry expansion.”

“We are very eager about joining forces with the Servantage Dixie Sales team and look forward to continuing to build the combined business,” added Virginia O’Neill, president of O’Neill Associates.

“As Dixie prepares to celebrate its 100-year anniversary and O’Neill Associates enters 61 years of operation, we are well positioned to provide a seamless brand experience for all of our business partners and customers,” said Mike Rounsavall, president of Servantage Dixie Sales. “We look forward to teaming up with O’Neill Outdoor as part of the Servantage network.”

About Servantage® O’Neill Outdoor

Servantage® Dixie Sales is an independent, full-service, value-added distributor of lawn and garden equipment that enhances end-user experiences with consumer products. The combined companies of Servantage Dixie Sales and O’Neill Outdoor have over 150 years of experience. The company’s core competencies are customer service, integrated distribution and logistics, and product-support service networks. As a trusted partner and reliable resource, manufacturers and multiple-store retailers depend on Servantage Dixie Sales to create a seamless brand experience for their customers. Headquartered in Greensboro, NC, the Servantage group now operates distribution centers in Greensboro, NC; Memphis, TN; Victor, NY and Toronto, Canada as well as two contact centers in the US and Canada providing customer support in English, French and Spanish. For more about Servantage Dixie Sales and Servantage O’Neill Outdoor, visit www.servantage.net

Dixie Sales Company Adds Servantage(TM) to Business Name

Growth built on strong service that provides our customers an advantage inspired a new name.

Greensboro, N.C. — January 16, 2012 — Dixie Sales Company, an independent, full service, value-added distributor announced that effective immediately the company will do business as Servantage™ Dixie Sales.

Harold Reiter, CEO explained the name change does not indicate a change in ownership, but more accurately represents the comprehensive and innovative customer-support services the company provides its partners as well as its rapidly growing sales and expanding customer base and market areas it serves.  Established in 1914, Dixie Sales Company originally focused its sales and marketing efforts on the southeastern U.S., but has since successfully expanded throughout the U.S. and Canada in support of its key business partners. 

While it will continue to use the established name “Dixie Sales” with Servantage^TM, the addition of Servantage™ better reflects the company’s unique position as a trusted partner and reliable resource for manufacturers and national multiple-store retailers.  Reiter went on to explain, “By delivering responsive and dependable service, our partners have a competitive advantage; in reality, a service advantage, thus Servantage^TM Dixie Sales.”

“Our employees are valued for their knowledge and ability to anticipate needs. Coupled with their capacity to connect with our partners on a personal level, they’ve enabled us to grow and expand internationally, despite the challenging economic climate of the past few years,” said Mike Rounsavall, president.  “The high-quality service we’re able to provide gives our partners an advantage in the market, which makes everyone successful.”

About Servantage^TM Dixie Sales

Servantage^TM Dixie Sales, established in 1914, is an independent, full service, value added distributor that enhances end-user experiences with consumer products. The company’s core-competencies are customer service, integrated distribution and logistics, and product-support service networks.  As a trusted partner and reliable resource, manufacturers and multiple-store retailers depend on Servantage^TM Dixie Sales to create a seamless brand experience for their customers.  Headquartered in Greensboro, NC, Servantage^TM Dixie Sales operates distribution centers in Greensboro, Memphis, TN, and Toronto, Canada, as well as two contact centers providing customer support in English, French and Spanish.  For more about Servantage^TM Dixie Sales, visit the company online at www.dixiesales.com.