Briggs and Stratton Recognized for Innovation by North American Die Casting Association

MILWAUKEE, --  Nov. 10  -- Briggs and Stratton Corporation's commitment to innovation across all products and brands has continued to garnish recognition amongst industry leaders.  Recently, Briggs and Stratton was the proud recipient of a 2014 International Die Casting Design Award, presented by the North American Die Casting Association in the 1-5lb category. For the last 41 years, NADCA has sponsored this competition to showcase outstanding die cast designs while acknowledging the continuous contribution die casters provide to the manufacturing industry.  

"The winning castings are a snapshot of the advancements made in die casting capabilities," said NADCA President Daniel Twarog. "Every die caster has pushed the limits of the process and demonstrated that geometric complexity, quality and cost savings can be accomplished." For each entry category, there are four equally weighted criteria: ingenuity of casting and/or product design, overall quality, cost savings as compared to other manufacturing processes and the part's contribution to expanding the market for die castings.

The new engine base design is made from a modified 383 aluminum alloy and cast from a three cavity die design. The design reduces the weight of the engine base by nearly 40%. This innovation not only increases manufacturing productivity and efficiency, but also reduces the weight of the overall engine which ultimately enhances the consumer's mowing experience. "Our design engineers did extensive structural and solidification computer modeling on the part and die design that contributed to the overall success of this product. These die castings are proudly manufactured by our team in Poplar Bluff, Missouri in our small engine focus factory," emphasized Dave DeBaets, Vice President of North American Operations.

Briggs and Stratton was honored at The National American Die Casting Association Annual Luncheon in Milwaukee, WI in September. Every year the NADCA hosts a luncheon to recognize significant advancements and leading innovators in the die casting industry. Briggs and Stratton continues to be a leader in innovation; continuously evolving outdoor power equipment engine expertise in new ways and embracing technology to improve all products for all customers, suppliers, and communities.

Briggs and Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America's number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden, turf care and job site products through its Simplicity®, Snapper®, Ferris®, Murray®, Allmand, Branco® and Victa® brands. Briggs and Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.