iROBOT CORPORATION'S ROBOTIC LAWN MOWER COULD BE ON ITS WAY
April 1 - Since iRobot Corporation released its first Roomba
robotic vacuum more than 12 years ago, it has sold over 10 million home robots
worldwide. But if iRobot has its way, your lawn could be its next destination
in the near future.
The U.S. Federal Communications Commission recently revealed
that iRobot has requested a waiver of certain rules prohibiting the unlicensed
operation of certain fixed wideband wireless systems. iRobot's end goal,
according to the request, is to be able to market and receive certification for
a robotic lawn mower.
Of course, this shouldn't be a huge surprise. Robotics-industry
watchers have already uncovered related robotic lawn mower patent applications
from iRobot dating to 2007. And just last year, iRobot Chief Technology Officer
Paulo Pirjanian hinted in an MIT Technology Review interview, "Through our
government and defense business we have a lot of experience with things that
work in rugged outdoor environments, so you can imagine us going into the
backyard."
iMowbot? Yes, please!
Lucky for us, iRobot's request reveals several juicy details
regarding its new robotic lawn mower plans.
First, iRobot points out that electric robotic lawn mowers are
not only better for the environment than gas-powered mowers but would also
reduce deaths and injuries related to lawn mowing, minimize noise pollution,
and improve quality of life for the elderly, disabled, and anyone who wants
additional free time to spend with friends and family -- or, as I can attest as
a longtime Roomba owner, to watch in amusement as the robotic lawn mower does
its thing.
iRobot also notes that while robotic lawn mowers are already
"well accepted in Europe," the only models available in the United
States require the placement of underground electric fences. That requires
digging a trench and installing buried wire, "a cumbersome and costly
process that has limited greatly the public's adoption of [robotic lawn mower]
technology."
As a result, iRobot states its own robotic lawn mower -- which
has yet to be named -- "will not require buried wire, but instead will
rely on stakes (i.e. portable beacons) in the yard that transmit to the robot
to map out and stay within the designated mowing area."
By iRobot's estimation, the typical user with a lawn between one
quarter and one third of an acre would require between four and nine
battery-powered stakes. And after an initial setup procedure "of a few
minutes' duration," those beacons would communicate only with the robot
via unique addressing. That means each user's beacons are capable of talking
only to their respective robot, even if several other neighbors operate their
own robotic lawn mowers at the same time.
What To Expect Next
If you were hoping to unleash a robotic lawn mower from iRobot
in time for this summer, however, you're probably out of luck. iRobot states
that the product is currently in the "early design phase," so it's
unclear exactly when it will be ready for mainstream adoption. Either way, that
day couldn't come soon enough to appease iRobot skeptics, who worry about the
fact that its fast-growing Roomba line currently generates around 85% of total
sales.
But in the end, it's hardly surprising that iRobot would want to
get this right the first time. iRobot CEO Colin Angle has made it clear that he
prefers baby steps in robotics, and to "pick applications that have real
concrete value to customers, deliver on or exceed their expectations, and move
on." With that in mind, you can bet iRobot will introduce the mower at a
relatively attractive price to maximize both profits and its value proposition.
Steve Symington www.fool.com
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