MILWAUKEE -- September 24 -- Waukesha-based Generac Power
Systems Inc. today announced it will hire 100 employees in Southeastern
Wisconsin, the Fox Valley, Berlin and Oshkosh.
The company, which designs and manufactures generators and other small engine powered products, said the positions will be in customer support, inside sales, engineering and operations. It is encouraging applicants of all levels to attend a job fair tomorrow at its Whitewater facility, 757 N. Newcomb St., from 10 a.m. to 3 p.m.
Generac, which announced the hiring plans at a media day in
Whitewater today, also revealed changes to its manufacturing plant that are
aimed at attracting a younger workforce that wants tech-savvy careers. It has
updated its manufacturing lines to digital machinery. The company said it has
had some difficulty recruiting employees in southeastern Wisconsin.
Generac has more than 70 percent of the home standby generator market share nationwide. It has benefited from the rapidly growing residential generator market that has resulted from a rising number of power outages that generator manufacturers attribute to aging power grids and several severe storms that have knocked out power to large areas of the country.
In an October 2013 interview with BizTimes Milwaukee, Generac president and chief executive officer Aaron Jagdfeld said he anticipates Generac's home standby business will grow at between 11 and 13 percent annually going forward.
The company also held a job fair in Oshkosh in May in an effort to fill 100 positions company wide. The majority of the positions announced today are new, said company spokesman Art Aiello.
The new positions are "simply part of our continued
growth," Aiello said. "Nothing in particular triggered this. We just
want to make sure we are staffed appropriately.
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