CHARLOTTE, N.C., Dec. 10, 2014 -- Husqvarna
Professional Products Inc., part of Husqvarna Group and TEC International,
LLP jointly announced the sale of Bluebird International to TEC
International. The transaction transferred the BlueBird brand, sales and
manufacturing to TEC.
Under
the terms of the agreement, which closed on December 5, 2014, TEC International
will continue to produce Husqvarna branded specialty turf equipment.
"The
decision to sell Bluebird International is part of the Husqvarna Group's
strategic plan, a strategy that seeks to reduce operational complexity, improve
efficiency and give additional focus to our end customers (consumers and
professionals) and our core brands," said Jeff Dewosky, Vice
President-General Manager, NA, Husqvarna.
"The
acquisition of BlueBird International complements our existing product lineup
with an established line of turf equipment. We look forward to further
developing this well established brand and giving our customers a wider range
of product offerings," said Nick Salvatore, Executive Vice President/COO,
TEC International.
BlueBird
products will continue to be sold through distributors, dealers and rental
organizations, and all impacted partners have been notified of the change.
About
Husqvarna
Husqvarna Group is the world's largest producer of outdoor power
products including robotic lawn mowers, garden tractors, chainsaws and
trimmers. The Group is also the European leader in consumer watering products
and one of the world leaders in cutting equipment and diamond tools for the
construction and stone industries. Founded in 1689 and celebrating 325 years of
engineering innovation, the Group's products and solutions are sold via dealers
and retailers to both consumers and professional users in more than 100
countries. Net sales in 2013 amounted to SEK 30 billion, and the Group had
14,000 employees on average in more than 40 countries.
About
TEC International
TEC International is a world class developer and manufacturer of
products for Outdoor Power Equipment and Power Generation industries with core
competencies in research and development, new product engineering and design,
global parts sourcing and lean cellular manufacturing. From its Auburn Hills,
MI Headquarters, TEC provides cutting edge, innovative products for both
domestic and international customers.
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