OREGON,
Ill., Aug. 15, 2013 -- Woods Equipment Company, a division of Blount
International, Inc., and a leading full-line manufacturer of high-quality
attachments and implements, announced today a supplier partnership with
Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and
outdoor gear. Through the new partnership, Woods will supply implements to
complement Cabela's new "Wildlife and Land Management (WLM)" product
category. In the initial phase, Cabela's and Woods are conducting a test market
at the Cabela's store in Sidney, Nebraska. Later in 2013, the test will roll
out in additional markets, including Arkansas, Connecticut, Louisiana,
Minnesota, and Texas.
"Both companies
carry a reputation for innovation, quality, value and service," said Jerry Johnson, President Woods Equipment
Company. "In exploring a new product category, Cabela's wanted to ensure
that the attachment offering was consistent with their brand image and the
products would meet their end-customers' expectations. Cabela's contacted Woods
as their first choice in attachment suppliers and at that time, we were
preparing to launch our new precision seeder and other land management attachments
into the hunting and conservation market. The alignment with Cabela's became a
natural fit."
Partnering with
Cabela's marks Woods' entry into the retail distribution channel. "The
Cabela's team is focused on quality and service and has a strong desire to help
their core customer base manage their land with products and services
well-beyond attachments," said Johnson. "We feel their market
strategy complements our existing distribution channels and will increase brand
value and awareness to the benefit of our dealer network."
Woods Equipment
Company, a division of Blount International, Inc. is headquartered in Oregon,
Ill. A leading full-line manufacturer of high-quality attachments and
implements, as well as distributor of aftermarket parts, Woods serves a dealer
network of agricultural, landscape, and construction professionals with
products marketed under the brand names Woods®, Alitec®, Central Fabricators®,
Gannon®, Wain-Roy®, WoodsCare™, and TISCO®. With a reputation for durability
and reliability, Woods' attachments are manufactured to American Welding
Society standards, tested in rigorous real-life conditions, and comply with
recommended industry safety standards.
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