Tuesday, September 25, 2012

OPEESA Member Engine Warehouse Acquires Majority Share of Ybravo.com


HOUSTON – September 24 -- Ybravo.com recently sold a controlling interest in their company to Ybravo Texas, LLC a corporation controlled by Engine Warehouse Inc. (EWI) located in Houston, Texas.  Ybravo.com believes the additional synergies of this new ownership strategy will directly lead to wider market access for their products and improved logistical support.

Ybravo will continue to be a brand fully focused on commercial landscapers that maintain small properties and the distributors/dealers that serve them. Their 21” and 25” walk-behind mowers offer an outstanding alternative to existing mowers available to commercial dealers and their commercial customers.

Jeffrey Beltramo, President of Ybravo.com states, “We have been seeking an equity partner that would help propel the Ybravo brand forward both domestically and internationally. We believe with the strong EWI distribution model many cost efficiencies can be achieved both immediately and in the long term.”

Robert Graham, President of Ybravo Texas, LLC comments, “The acquisition of Ybravo.com positions EWI well to meet the needs of our dealer network, while providing a means to significantly extend our reach. We continuously pursue quality products and brands which enhance and compliment our existing products.

Graham continues, “We respect the accomplishments of the Ybravo.com management team and look forward to supporting them with additional resources. The existing Ybravo.com management team, Jeffrey Beltramo, President, Leif Persson, Product Manager, and Ron Brunone, Sales Manager will continue to play major roles in the new organization.”

The “new” Ybravo will develop a distribution strategy that will provide easier and more localized availability of their product across all markets.

Ybravo.com dealers are always encouraged to contact our management team directly about any issues they face both now and in the future.

Ybravo.com launched their initial product, the Bravo 21 commercial mower, in the California market in the middle of 2009.

For additional Information, please call 1.888.Ybravo.1 or email to sales@ybravo.com     

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