Monday, February 21, 2011

Ariens Shifts Snow Throwers From Canada To Hard-hit Northeast


The company makes snow throwers and operates a hotline for customers. When it snows, call volume picks up. When it snows across a huge portion of the U.S., call volume soars.

"Most regional snowstorms increase our call volume by 30-40% for 2 or 3 days," Ariens spokeswoman Ann Stilp said in an e-mail. "National storms like we have this week can push it over 50%."

The No. 1 problem being called into the hotline is machines ingesting things other than snow, ". . . rugs, newspapers, tarps, etc.," Stilp said.


The company has also adjusted to a storm pattern that has continually pounded the Northeast.

"We moved Sno-Thro units from Canada (which is not getting its normal amount of snow) to a Boston dealer who sold 700 Sno-Thro machines Tuesday," Stilp said.  


Boston has had more than 60 inches of snow since December, according to the National Weather Service.

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