The company makes snow throwers and operates a hotline for customers. When it snows, call volume picks up. When it snows across a huge portion of the U.S., call volume soars.
"Most regional snowstorms increase our call volume by 30-40% for 2 or 3 days," Ariens spokeswoman Ann Stilp said in an e-mail. "National storms like we have this week can push it over 50%."
The No. 1 problem being called into the hotline is machines ingesting things other than snow, ". . . rugs, newspapers, tarps, etc.," Stilp said.
The company has also adjusted to a storm pattern that has continually pounded the Northeast.
"We moved Sno-Thro units from Canada (which is not getting its normal amount of snow) to a Boston dealer who sold 700 Sno-Thro machines Tuesday," Stilp said.
Boston has had more than 60 inches of snow since December, according to the National Weather Service.
Boston has had more than 60 inches of snow since December, according to the National Weather Service.
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